White Papers, Application Notes and Case Studies
We work with marketing personnel and experts in the field to create readable and interesting White Papers, Application Notes and Case Studies, geared towards your market and audience.
These types of documents serve as excellent marketing tools that not only educate potential customers on the use of your products but are also effective advertising of your products and your company's position in the market. These documents allow you to keep in touch with your customers.
- White Papers - a White Paper emulates an impartial analysis of a problem and the available solutions - usually two or three available or legacy solutions and your type of solution. The depth of the analysis is determined by the target audience, but - regardless of its technical level - the analysis and flow of information should be clear, logical and hold the reader's business interests. White Papers can be used to educate potential customers on the innovativeness of your products. A well written White Paper can be very effective in generating leads.
- Application Notes - Application Notes provide specific use cases for your product or for special (new) features. They can show potential customers the various scenarios in which new or existing products or features can be used. It can serve for increasing the customer's consciousness and awareness of your solutions.
- Case Studies - Case Studies provide the best reference and recommendations for your products and your company. They provide live examples of the type of installations and customers that benefited from your solutions. Case Study examples are usually hand picked to target current markets that have similar needs.